General Mills, and other food giants, seek out start-ups
“It helps them reach new consumers and it helps them stay relevant,” he says. “I see that they’re moving in the direction of where food is going and we want to be a part of that. We want to help them on that journey.” Allan’s company makes three with a fourth coming in May flavors of bottled organic gazpacho, the chilled Spanish tangy tomato soup. It sells for about $8 a bottle. He says he plans to use the 301’s investment on sales and marketing, including hiring and research and development for a less expensive line of soups that don’t rely on pricey organic tomatoes. 7 innovative start-ups you need to know Vasabli | Getty Images His brand is still small, with sales totaling less than $1 million in sales last year, and the soups are sold in the New York metro area. Allan has a staff of two, including himself, and works in a WeWork shared office space in the Chelsea neighborhood of Manhattan. He’ll continue to operate Tio Gazpacho independently, with General Mills acting as an advisor.
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For Example, A Person May Retire At Age 60 Or Age 80.
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